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Our fragrances originated in LA's Los Feliz Village neighborhood.  Cathleen Cardinali is a veteran luxury retailer turned perfumer via LA's Institute for Art and Olfaction with an insatiable drive to tastefully create something that did not exist but had the feeling of something classic. Anthony Polcino is a lifelong musician turned designer via many multi-faceted years in the "east-side" scene with a need to see ideas become realities. Together they realized Thin Wild Mercury through a simple, traditional ethos of the masters: do it yourself. TWM's fragrances are like nuanced stories redolent of particular places and times of the past eloquently told by musings from the present. The result is something like a state of mind for the senses – for anywhere, anytime.

So Thin Wild.  

Thin Wild Mercury is a fine fragrance line that draws from the many vibrant cultural eras of Los Angeles and New York, eliciting at once the factually historical and the purely fantastical.  In a 1978 interview with Playboy, Bob Dylan described his 1966 seminal album Blonde on Blonde as having "...that thin, that wild mercury sound." While Dylan found the inspiration for this spirited description of his work through his band's lively, uninhibited performances of it at the time, ours is rooted in the illustrious history of the famous coastal cities; their renowned neighborhoods and hangouts and the nowadays fabled eras of their 20th century lifespan – told aromatically. 


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