So Thin Wild.
Thin Wild Mercury is a fine fragrance line that draws from the iconic spirit of Los Angeles, eliciting at once the factually historical and the purely fantastical. In a 1978 interview with Playboy, Bob Dylan described his 1966 seminal album Blonde on Blonde as having "...that thin, that wild mercury sound." While Dylan found the inspiration for this spirited description of his work through his band's lively, uninhibited performances of it at the time, ours is rooted in the illustrious history of Los Angeles; its renowned neighborhoods and hangouts and the nowadays fabled eras of its vibrant lifespan – told aromatically.
Our fragrances originated in the famed city's Los Feliz Village neighborhood. Cathleen Cardinali is a veteran luxury retailer turned perfumer via LA's Institute for Art and Olfaction plus an insatiable drive to tastefully create something that did not exist yet had the feeling of a classic. Anthony Polcino is a lifelong musician turned designer via many multi-faceted years in the "east-side" scene and the relentless need to see to it that ideas become realities. Together they realized Thin Wild Mercury through a simple, traditional ethos of the masters: do it yourself. TWM's fragrances are like nuanced stories redolent of particular places and times of the past eloquently told by musings from the present. The result is something like a state of mind for the senses – for anywhere, anytime.